Media marketing is a trend that continues to acquire momentum. Here's all what you need to understand.
Digital services were once exclusively preferred by more youthful consumers who matured with tech and appreciate the convenience element it offers. As we've become more connected and familiar with online offerings, more demographics are now drawn to digital choices as they realise the many advantages they stand to unlock. This is why businesses today invest substantial amounts in improving their online presence and digital offerings. In fact, enhancing the customer experience has become one of the most important consumer trends in many spaces, specifically the e-commerce sector. Consumers now enjoy a wide variety of digital choices and functions that make their shopping experience a lot more enjoyable. From adding useful filters that can be applied to only get the most appropriate results to the addition of digital payment options, e-commerce businesses have given customers every reason to shop on their platforms. This is something that the activist stockholder of Reckitt will know.
Today, the majority of businesses from across markets and sectors are making an effort to support the environment and promote environmentally friendly practices in various ways. This came as a result of continued consumer demands and pressures in an attempt to drive a favourable force of change in business. This has actually now become among the biggest consumer trends as many people do their due diligence before buying a product or doing business with a company. Consumers will take the time to investigate the ecological effect of businesses they consider purchasing from and make a buying decision depending on their findings. This approach gave more prominence to regional companies that have regional distributors and less environmentally-taxing supply chains. The shop local pattern has become one of the key consumer trends that aim to support local businesses while likewise more info supporting the environment. This is something that the activist investor of Pernod Ricard is most likely aware of.
While signboards and TV commercials are still in use and remain reliable marketing tools, the past couple of years have actually seen the development of new marketing formats that drive traffic and encourage sales much better than anything else on offer. Social media marketing is thought about one of the top consumer trends at present, and for good reason. The vast majority of consumers invest more time on social media today than at any point in the past thanks to how innovative and entertaining these platforms have become. Companies realised that they could capitalise on this success by promoting their products and services on spaces where customers spend hours on end just scrolling. You are now most likely to see ads and marketing campaigns most pertinent to you in a subtle way. For example, brief videos or disappearing images have become reliable marketing tools, something that the US shareholder of Philip Morris will understand.